[ note: The Editorial/Marketing Calendar & Advertising Rates
listed below are posted in Adobe's PDF format. In order
to view the PDF file, you must have Adobe's Acrobat Reader installed on your
computer. Click here to download the free reader]
Mike Kelly
Publisher
Pharmaceutical Processing
5340 Park Avenue
Downers Grove, IL 60515
Ph: 630-971-9739
Fax: 630-390-2499 michael.kelly@advantagemedia.com
DE, NY, PA, KY, OH, MI, NJ
Jennifer Natale
Pharmaceutical Processing
898 North Graham Street
Allentown, PA 18109
Ph: 484-350-3137
Fax: 973-607-5677 jennifer.natale@advantagemedia.com
AL, IN, CT,
DC, SC, MA,
FL ,TN, ME,
GA, VA, NH,
MD, WV, RI,
MS, VT, Ontario CN
NC, IA,
IL, WI,
Bethany Kemp
Pharmaceutical Processing
25 Northwest Point Suite 550
Elk Grove Village, IL 60007
Ph: 973-920-7755
Fax: 973-607-5675 bethany.kemp@advantagemedia.com
Andrea Heffner
Media Sales Representative
199 East Badger Road
Suite 201
Madison, WI 53713
Phone: 973-920-7774
Fax: 973-607-5460 andrea.heffner@advantagemedia.com
Small Doses
You Can’t Fight City Hall
by Mike Auerbach, Editor
Throughout my life I’ve been to countless sporting events – from local soccer matches my kids have been involved in up to major league events in almost every sport. If there is one thing I have learned over the years it’s that you can’t win an argument with a referee. Whether it’s an overzealous parent on the sideline, a student/athlete on a high school field or a professional athlete in a big city stadium – arguing with a referee or an umpire will get you no where. Yet people continue to do so - and frankly I don’t understand why. During a sporting event – the referee is the LAW out there on the playing field – and all of his or her decisions are final - so why bother fighting city hall? And yet many people continue to try – only to find themselves being thrown out of a game; or in the case of an overzealous parent – asked to leave the sideline.
A similar situation came to light recently when a major pharmaceutical manufacturer was warned by the FDA that they were in violation of the law by marketing over-the-counter pain relievers with unproven health claims.
The agency allows traditional pain relievers to be sold over-the-counter without review, as long as they include standard directions and labeling for consumers. But the FDA said the products from the company in question overstepped those regulations by claiming that the added ingredients in each medicine help fight specific diseases.
In general, the FDA discourages firms from packaging drugs with dietary supplements because it gives the impression both have been evaluated by the FDA, when in fact, the agency only regulates drugs.
What were they thinking? Going back to my sport analogy – the FDA is the referee and they make the rules – so what did this company hope to accomplish? In this case you can't fight city hall or the FDA and the repercussions are more severe than a simple red card.