MARCH 19,
2010
ROCHESTER, N.Y. -- In an effort to help consumers have a fresh
outlook on their daily lives, Bausch + Lomb announced today the
relaunch of renu® fresh™ multi-purpose
contact lens solution. Now available in a clear bottle,
renu® fresh™ multi-purpose solution allows
contact lens wearers to see exactly how much
solution is remaining. The new packaging is easier to
recycle, making it more environmentally friendly. renu®
multi-purpose solution enables users to embrace the comfort and
freshness that accompany this change of season.
The relaunch of renu® fresh™ coincides with
the arrival of spring, an ideal time for consumers to take a fresh
look at their morning rituals. Life coach and lifestyle expert
Meredith Haberfeld views the start of spring as a time to
re-examine our daily routines and ensure that we are making choices
that provide us with maximum benefit throughout the day.
“Spring is the ideal time to reassess our daily rituals and
morning routines,” says Haberfeld. “For contact lens
wearers, the arrival of spring provides an opportunity to take a
fresh look at how we care for our eyes, and determine whether the
products that we use help us to streamline our lives. Using a
product like renu® fresh™ multi-purpose
solution, which now comes in a clear bottle, allows contact lens
wearers to know exactly how much contact lens solution is
remaining, ultimately offering them a new level of control in their
contact lens care routine.”
The start of spring: Taking time to refresh
A new survey that examined spring season rituals shows that
consumers view the start of spring as an opportunity to refresh
their outlook and daily rituals. One way consumers report
refreshing their outlook is through “top-to-bottom”
spring cleaning. Survey results reveal that:
- Seventy-nine percent of consumers believe that spring gives
them a fresh perspective on life.
- Seventy-two percent of consumers see the spring season as a
good time of year to re-evaluate their routines and rituals,
including their personal care routines.
- Seventy-five percent of consumers plan to do spring cleaning
this year.
To help consumers use spring as a time to clean out their homes and
adopt a fresh new outlook, Haberfeld offers the following tips:
- Throw away expired or outdated products. Open your medicine
cabinet and throw out anything expired or more than six months old.
Refreshing the items in your daily life is a good way to give you a
new perspective.
- Make a concrete plan of action for your spring cleaning –
categorize your lists and write down some action steps.
- Start somewhere smaller, like the bathroom, instead of dealing
with a bedroom or living room first.
- Clear out things you don’t use regularly or need.
Organizing and prioritizing can help revitalize your outlook on
life, in addition to your living space.
- Donate clothes or shoes that you haven’t worn in two
years – it will help clear the clutter and streamline your
closet.
About renu® multi-purpose
solution
The renu® brand is available in two formulations,
renu® fresh™ and renu®
sensitive™. renu® fresh™ is
designed to fight germs and create a Cushion of
Comfort™ between the eyes and lenses, while
renu® sensitive™ has a gentle (yet
effective) formula, minimizing irritation and burning for those
with sensitive eyes. renu® products are proven to clean
lenses, remove deposits and eliminate germs from your soft contact
lenses.
renu® multi-purpose solution can be found in the eye
care aisle at most food, drug or mass retailers.
Visit
www.renu.com for more information and a coupon for your next
purchase of renu®.
Click here to see an image of our new renu®
fresh™ clear bottle.
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About Bausch +
Lomb
Bausch + Lomb is dedicated to bringing visionary ideas to eye
health. Its core businesses include contact lenses and lens care
products, ophthalmic surgical devices and instruments, and
ophthalmic pharmaceuticals. The Bausch + Lomb name is one of the
best-known and most respected healthcare brands in the world.
Founded in 1853, the company is headquartered in Rochester, N.Y.,
and employs more than 10,000 people worldwide. Its products are
available in more than 100 countries. More information is available
at
www.bausch.com.
About the Survey
StrategyOne conducted a survey among 1,021 Americans, aged 18 years
or older, via telephone from February 18 through February 21, 2010.
The data is representative of census data of the American
population. The overall margin of sampling error is equal to
±3.1% at the 95% level of confidence, and is larger for
sub-groups.
®/™ denote
trademarks of Bausch & Lomb Incorporated.
SOURCE