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Actress Jane Seymour's appeal generates over one million votes to help prevent atrial fibrillation-related strokes

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Ingelheim, Germany, 26 May 2011 – Over one million votes received for projects submitted as part of a global initiative mark the success and worldwide reach of a campaign, initiated by Boehringer Ingelheim, to raise awareness for stroke prevention in atrial fibrillation (AF). The campaign is called 1 Mission 1 Million – Getting to the Heart of Stroke and is fronted by actress Jane Seymour, best known for her role in the James Bond movie "Live and let die". It is an online campaign that allows members of the public to vote for awareness projects that they believe will make a difference in preventing atrial fibrillation (AF) – related strokes. The widespread public engagement seen so far, for a condition that is rarely talked about, has exceeded expectations from campaign organisers. People can vote on www.heartofstroke.com until 22nd June 2011.

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