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Industry News
BioSante Pharmaceuticals And Cell Genesys Sign Definitive Merger Agreement June 30, 2009  
CytRx's Response To The FDA's Partial Clinical Hold June 30, 2009  
Data Demonstrates Long-Term Reduction In Seizure Frequency With Novel Once Daily Anti-Epileptic Zebinix(R) June 29, 2009  
Genzyme Reports Progress Related to Allston Plant June 26, 2009  Comments
Savient Shares Fall as Medical Chief Resigns June 26, 2009  Comments
Apthera Receives Special Protocol Assessment (SPA) From FDA for Pivotal Phase III Trial of NeuVax in Early-Stage Breast Cancer June 25, 2009  Comments
CDC: Shortage of Childhood Infection Vaccine Over June 25, 2009  Comments
Insmed Shares Plummet on Iplex Study Results June 25, 2009  Comments
Jazz Shares Rise on Fibromyalgia Treatment Study June 25, 2009  Comments
Kentucky Gets $16 million Judgment From Sandoz June 25, 2009  Comments
ONGLYZA (saxagliptin) Receives Positive Opinion in Europe for the Treatment of Type 2 Diabetes June 25, 2009  Comments
Three Biopharm Outsourcing Companies Granted Express Customs Clearance Privilege in Shanghai June 25, 2009  
U.S. Marshals Seize Drug Products Manufactured by Caraco Pharmaceutical Laboratories Ltd. June 25, 2009  Comments
Alabama Attorneys: Watson Cheated The State Out Of $23 Million June 24, 2009  Comments
Drug "Data Mining" Appeal Goes Before Vermont Court June 24, 2009  Comments
FDA Approves Generic Prescription-Only Version of Plan B Emergency Contraceptive for Women Ages 17 and Under June 24, 2009  Comments
FDA Says Ista Eye Drug Has No Serious Side Effects June 24, 2009  Comments
FTC: End Drug Patent Settlements to Save $35 Billion June 24, 2009  Comments
Matrixx Starts Recall of Zicam Nasal Cold Products June 24, 2009  Comments
Spherix Diabetes Drug Meets Midstage Study Goal June 24, 2009  Comments
A New Therapeutic Avenue For The Treatment Of Sexual Deviations June 23, 2009  
FDA Rejects GSK Nausea, Vomiting Drug June 23, 2009  Comments
FDA to Review Santarus' OTC Heartburn Drug by December June 23, 2009  Comments
Florida Court Rules Against Generic Drug Maker June 23, 2009  Comments
Johnson & Johnson Painkiller Available After Delay Due to DEA Controlled Substance Classification June 23, 2009  Comments
Jury to be Picked for Alabama Drug Pricing Lawsuit Against Watson June 23, 2009  Comments
OctoPlus Opens New GMP Manufacturing Facility June 23, 2009  Comments
Promise By Pharma To Narrow Medicare Drug Coverage Gap Only Valid if Congress Overhauls Health Care June 23, 2009  Comments
Trubion Pharmaceuticals Announces Extension Of Research Period Under Its Wyeth Collaboration June 23, 2009  
AVI BioPharma gets Defense Dept. Swine Flu Pact June 22, 2009  Comments
Biogen Reports 9th Case of PML in Tysabri Patients June 22, 2009  Comments
FDA Approves Kowa's Cambia for Migraine June 22, 2009  Comments
FDA Extends Review Period for Eurand's ZENPEP(TM) Pancreatic Enzyme Replacement Therapy June 22, 2009  Comments
FDA Schedules Meeting on Amgen Osteoporosis Drug June 22, 2009  Comments
Frost & Sullivan Sees Opportunities In Chinese Vaccine Industry June 22, 2009  
FTC Requests More Info From Merck, Schering-Plough June 22, 2009  Comments

Industry News Archive

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How to Select the Right Pharmaceutical Tablet Hopper for Your Manufacturing Operation  Comments
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Facility of the Year Award
Facility of the Year Awards 2008 ISPE, INTERPHEX and Pharmaceutical Processing have announced the 6 category winners in the 2009 Facility of The Year Award program. Click on a logo below to read more about each winning company’s facility

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Aseptic Orchid Centocor
Centocor Roche hameln
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Small Doses

Bigger, Better, Faster

by Mike Auerbach, Editor
Mike Auerbach, Editor Pharmaceutical Processing

People love new, shiny things. If marketers claim something is new and improved - it has to better than the old stuff - right? Detroit used this scheme for many years. Every year they introduced new models that were claimed to be bigger, better and faster than last year's models. In the 60's lower, wider and longer was the phrase that attracted people. Who would want last year's car when this year's car was so much better? You would have to be stupid or just plain gullible to buy something “old”. Based on the state of the U.S. auto industry right now, maybe this wasn't such a good idea.

Pharmaceutical companies and their marketing divisions are now employing this same tactic. New drugs with flashy marketing campaigns are everywhere - you see them on TV, on the internet - ads extolling the virtues of the latest drug have become as ubiquitous as ads for cars - do I sense a trend here?

So are these new drugs with their omnipresent marketing campaigns any better than the “old” drugs they are meant to replace? The short answer is “not always.”

In a recent opinion piece on the The New York Times website, Dr. Richard Friedman retells the case of a woman with bipolar disorder who was on an “exotic cocktail of drugs” including a “sedative, a new mood stabilizer and the latest antipsychotic medication.” When he polled his residents as to what was wrong with her treatment - he was met with silence - until one resident spoke up and mentioned the patient was never offered lithium - the single most effective treatment for bipolar disorder.

In this example, are the residents really to blame for not realizing their mistake? They have been brought up and educated by a society that extols the virtues of newer is ALWAYS better. In this case, lithium is an old drug with no potential for blockbuster status. Why waste marketing money on something old?

Bigger, better, faster is not always the rule in the pharma industry.

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