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'Race to the Moment' With the Makers of BENADRYL® and the National Park Foundation

Wed, 04/21/2010 - 3:21pm
Johnson & Johnson

'Race to the Moment' With the Makers of BENADRYL® and the National Park Foundation

Animal Planet's Jeff Corwin Hosts New Online Competition Series on MSN and Offers Tips for Enjoying Great Outdoor Moments

Fort Washington, PA (April 19 2010) -- As part of their ongoing partnership and effort to encourage everyone to experience great outdoor moments and our national parks, the makers of BENADRYL® and the National Park Foundation today announced the launch of an exciting new online competition series on MSN called "Race to the Moment."  

Hosted by Animal Planet's Jeff Corwin, "Race to the Moment"tests the outdoor skills and teamwork of two families as they compete against each other in a series of physical and mental challenges. Truly unforgettable moments await them at the conclusion of each and every challenge as the families strengthen their bond and learn to work together like never before.  The winning family will receive an all expenses paid trip to the national park of their choice.  

Set in and around California's Joshua Tree National Park, "Race to the Moment" showcases the picturesque beauty of one of America's nearly 400 national parks. Whether they are rock climbing, panning for gold or trying their skills at bird calling, the families will experience some of nature's greatest treasures like never before.

Corwin, a conservationist, Emmy winner, and no stranger to outdoor adventures guided the two competing families throughout their entire journey.

"Hosting 'Race to the Moment' was a great opportunity to be a part of a unique series.  You couldn't ask for a more ideal setting than one of our many national parks," said Corwin.

Whether you're venturing out to a national park or the park down the street, Jeff Corwin suggests a few simple tips to help you make the most out of any outdoor moment.

  • Always Be Prepared – Don't forget necessities such as water and a flashlight, as well as a first aid kit and any medication you may need.  For people with allergies, this probably includes an allergy medication.  However, just as you would at home, keep all medicines and first aid supplies out of the reach of children.
  • Maintain Your Distance – While the national parks are available for everyone to enjoy, they also serve to protect wildlife and their habitats. Therefore, when observing animals in the wild, use your common sense, follow the rules of the park and keep a safe distance from all wildlife. Protect yourself and the animals to promote good stewardship of the environment.
  • Don't Miss a Moment – Whether you're venturing out to a national park or staying closer to home, it's always good to do your research before heading outdoors.  Our natural spaces have a lot to offer, so select a site that has the features and activities that you and your family can enjoy together.
  • Preserve the Parks – It is very important that we care for our parks and ensure that present and future generations can continue to enjoy them. Visit racetothemoment.msn.com to find out how the makers of BENADRYL® and the National Park Foundation are encouraging everyone to experience great outdoor moments and what you can do to help protect America's parks.

"We are proud to continue our partnership with the National Park Foundation and hope to inspire all viewers of 'Race to the Moment' to discover their own outdoor adventures in our national parks," says Angela Li, BENADRYL® Product Director. "With a little preparation, no one has to miss out on great outdoor moments because of allergies."

"With 'Race to the Moment,' our partner, the makers of BENADRYL®, are helping us remind all Americans that the national parks are amazing places to experience – especially with your family or a young person," said Neil Mulholland, president and CEO of the National Park Foundation.  "We love this series because each episode shows that the parks are places that are available, affordable, exciting and fun.  National parks hold a wide range of opportunities for education and adventure." 

The "Race to the Moment" series is produced by Reveille, the producers of "The Biggest Loser" and "The Office," and Microsoft's Branded Entertainment Experiences Team (BEET). For more information please visit http://racetothemoment.msn.com.

About Allergies

More than 36 million Americans suffer from indoor and outdoor allergic rhinitis, also known as upper respiratory allergies. Allergies are caused when a person's immune system overreacts to normally harmless substances. These substances are often referred to as triggers. Depending on their sensitivities, people can encounter indoor and outdoor allergy triggers anytime throughout the year that can lead to allergy symptoms.

About BENADRYL®

BENADRYL® offers a full line of products for your family including oral medications and topical anti-itch products for both adults and children.  BENADRYL® provides relief of upper respiratory allergy symptoms including sneezing, runny nose, itchy, watery eyes and itching of the nose or throat.  For more information about the full line of BENADRYL® products, visit www.benadryl.com.

About McNeil Consumer Healthcare Division of McNEIL-PPC, Inc.

McNeil Consumer Healthcare Division of McNEIL-PPC, Inc. markets a broad range of well-known and trusted over-the-counter (OTC) products around the globe. McNeil Consumer Healthcare is most widely recognized for the complete line of TYLENOL® (acetaminophen) products, the leading pain reliever brand in the adult and pediatric categories. The TYLENOL® product line consists of hundreds of products across a variety of pain categories including: arthritis pain, pain with accompanying sleeplessness and pain with cough, colds and allergies. Other McNeil Consumer Healthcare brands include BENADRYL® allergy medicines; IMODIUM® A-D anti-diarrheal; MOTRIN® IB; ROLAIDS® antacid products; ST. JOSEPH® Adult Regimen Aspirin; and SUDAFED® and SUDAFED PE® nasal decongestants.

About the National Park Foundation

You are the part-owner of 84 million acres of the world's most treasured landscapes, ecosystems, and historical sites -- all protected in America's nearly 400 national parks.  Chartered by Congress, the National Park Foundation is the official charity of America's national parks.  We work hand in hand with the National Park Service to help connect you and all Americans to the parks, and to make sure that they are preserved for the generations who will follow.  Join us – This is Your Land.  www.nationalparks.org

FACEBOOK http://www.facebook.com/nationalpark  

TWITTER http://twitter.com/goparks

About Jeff Corwin

Since his early childhood, Jeff Corwin has worked for the conservation of endangered species and ecosystems around the globe. He is the host of a variety of popular television series and specials, including Animal Planet's Jeff Corwin Experience, Giant and Corwin's Quest. Through Penguin Books, Jeff is publishing a series of books for younger readers focusing on wildlife, ecology and conservation called The Jeff Corwin Jr. Explorer Series. Jeff's wildlife and conservation work has been regularly featured on a variety of television series including CNN, FOX, Good Morning America, The Today Show, CBS Morning Show, Ellen Degeneres, Regis and Kelly and The Oprah Winfrey Show.

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