ProcessPro Launches Major Rebrand
ProcessPro, mid-market ERP software solution for process manufacturers, today announced a total brand review and with the unveiling of a new logo and tagline to support its evolution within the industry. The brand review also entails a website reveal scheduled tentatively for June 2013.
The new brand identity reflects ProcessPro‟s commitment to provide the very best ERP software solution that meets its clients‟ needs. The new tagline, “Uniting Process. Achieving Potential.” Illustrates ProcessPro supports and understands the manufacturing process and its clients‟ drive for business growth.
After a competitive proposal process two agencies were chosen to lead the rebrand activities and work alongside ProcessPro‟s marketing team. The rebrand of the logo and tagline were developed by full service agency, Adventure, who worked closely with marketing and executive staff to build a brand identity that reflects ProcessPro‟s core values and future strategy. Web Design and SEO specialist company, Hall Marketing, was chosen to rebuild and re-launch the ProcessPro website to increase its digital marketing activity and online presence.
“It is important that ProcessPro retains its established values, while at the same time develops a new and modern identity,” says Joe Blauert, ProcessPro CEO. “The rebranding exercise will ensure that we get the right message out there. We feel it‟s important to let the public know what ProcessPro stands for and our new tagline "Uniting Process. Achieving Potential.‟ signifies the commitment of everyone at ProcessPro and to our clients. The software landscape is rapidly changing and we recognize the need for change.”
ProcessPro is a leading mid-market ERP software solution for the process manufacturing industry. Designed specifically for manufacturers that combine batches of mixtures, ProcessPro seamlessly integrates all aspects of plant operation, from beginning order entry through manufacturing, packaging, shipping, inventory, and accounting. ProcessPro has been serving the food, beverage, pharmaceutical, nutritional supplement, cosmetic, and specialty chemical industries for more than 25 years. More information about ProcessPro is available at www.ProcessProERP.com.
For more information about Adventure, please visit www.adventureadvertising.com.
For more information about Hall Marketing, please visit www.hallme.com.