Takeda Pharmaceuticals International GmbH today announced further expansion of its presence in Latin America with the launch of a wholly-owned subsidiary in Peru. Takeda Peru S.R.L. will be headquartered in Lima and will be responsible for the sales and marketing of Takeda's products in Peru. Takeda is building a leading position in Latin America. It has a direct presence in Brazil, Mexico, Argentina, Venezuela, Colombia, Ecuador and now Peru, and is looking at opportunities to further expand its footprint in the region. According to IMS Market Prognosis, pharmaceutical sales in those countries totaled US$60 billion in 2012 and are expected to grow at a compound annual rate of 12.5%* between 2013 and 2017. Takeda plans to outgrow the market over the same period.
Peru is a dynamic and growing market, driven by government investment and strong mining industries. It is estimated that the country's GDP totaled US$ 200 billion in 2012 while pharmaceutical sales amounted to US$1.5 billion and are expected to continue to grow by 8% during 2013*.
In line with Takeda's emerging markets strategy, Takeda Peru is building a product portfolio based on the medical needs of the population, focusing on gastroenterology, cardiology, metabolism, oncology and respiratory diseases. The Company will initially focus on Zurcal (pantoprazole), Riopan (Magaldrate + Dimeticone) Faktu (Policresulen, Cinchocaine hydrochloride), and its gynaecology product, Albothyl (Policresulen), which Takeda repatriated following the Nycomed acquisition.
Takeda plans to leverage its Peru sales platform with a steady stream of product launches from its existing portfolio and R&D pipeline. Julio Cesar Acevedo Orrego has been appointed country manager for Peru. He joins the organization from Takeda Colombia, where he has built up and headed the Takeda Sales and Marketing organization following the acquisition of Farmacol Laboratories. He will lead the start-up team which will grow steadily as the Company expands its portfolio and enters new therapeutic areas.
"The launch of our subsidiary in Peru reinforces Takeda's position in Latin America and will enable us to meet the diverse healthcare needs of the population. We have an established product portfolio, which will give us a strong starting point and we look forward to launching our novel medicines into the market," said Norbert Oppitz, Senior Vice President, Latin America, at Takeda. "This investment further demonstrates our commitment to Latin America and its growth potential."