Recognizing the need to accelerate research to prevent Alzheimer's disease and engage consumers, Banner Alzheimer's Institute (BAI) announced a major multi-corporation partnership today. The Global CEO Initiative on Alzheimer's disease (CEOi) and many of its member companies including: Bank of America, GE Healthcare, Janssen Research and Development, LLC., and Merck will partner together to highlight the need for greater research progress, a key emphasis of World Alzheimer's Day this Saturday.
"If we are to stop Alzheimer's by 2025, people with this disease must join the battle by volunteering to test potential new medicines.
Thanks to these companies for bringing a way for Americans to raise their hands to volunteer to the attention of their employees," said George Vradenburg, founder and convener of CEOi.
Every year on World Alzheimer's Day, Alzheimer's organizations on every continent focus on raising awareness about the disease and related dementias. This devastating, debilitating and incurable disease affects more than 5.2 million Americans with one new case diagnosed every 68 seconds. By 2050, that number could nearly triple.
"Only by working together can we find ways to prevent Alzheimer's before we lose another generation," said Dr. Eric M. Reiman, CEO of Banner Research and executive director of Banner Alzheimer's Institute. "We are grateful to the CEOi, Bank of America, GE Healthcare, Janssen Research and Development and Merck for their commitment to this important fight." BAI will be implementing a public service campaign featuring digital public service messages (PSAs) that encourage people to sign up for the Alzheimer's Prevention Registry. The Registry is an online community of people who are interested in making an impact on Alzheimer's research to help stop the disease. It provides regular updates on the latest scientific advances, as well as information on overall brain health. And to overcome one of the biggest obstacles to clinical research, the Registry supports enrollment into a variety of Alzheimer's prevention studies across the country.
BAI created the Alzheimer's Prevention Registry (www.endALZnow.org) as part of its mission to end the disease through research at its earliest, pre-symptomatic stages. Such work and other studies often must screen 10 to 15 times the number of people needed because most trials require specific criteria for participation, and finding enough participants can delay research significantly.