Are You Serious?(tm) is a national public awareness campaign featuring renowned comedian Jon Lovitz, who has lived with plaque psoriasis for more than 10 years. Visit www.seriousaboutpsoriasis.com to see more of Jon and for additional videos and resources. Lovitz's lighthearted humor illustrates the challenges of living with psoriasis, and reinforces the importance of having open and honest dialogues about the disease with a dermatologist. Are You Serious?(tm) is a collaborative effort between Centocor Ortho Biotech Inc., the National Psoriasis Foundation, Jon Lovitz and acclaimed director Jerry Zucker.